Small business owners, freelancers and encorepreneurs often struggle with marketing. Despite many years of work experience and a great idea for their new business, they may have no marketing experience. Even those who have done some marketing in the past, may have no understanding of the big picture of marketing and how to nurture a brand.
You have no staff. Your budget is tight. The choices for promoting a business seem so confusing and complex. Name. Tag line. Logo. Web site. How to get people to care about you. How to give yourself the confidence that this business will succeed.
Where do you even start?
Is there no hope for these small business owners, filled with passion and excitement for their businesses, but with little money and limited marketing experience?
Yes, there is hope, and it is the humble story!
We take stories for granted. We hear them as children, and we repeat them to our own children. We enjoy stories in books and movies and television programs. Stories engage, entertain, and education us every day. Why is it business owners don’t think of stories for their small, solo or encore business marketing?
Because they don’t understand the power of stories, and they don’t know how to get started. They also don’t fully appreciate that their own authentic stories are their best marketing tool.
The solution is Your Unstoppable Brand. Written specifically for small, solo and encore business owners who have passion for their businesses and are confident there is a market for what they offer.
Now there is an easy-to-follow process to learn the techniques of developing stories, and how to weave them into your marketing for a successful and profitable story-based brand.
Don’t be satisfied with a simple founder’s story or a couple of testimonials in story form. You can build a story-based brand that will bring magic to your marketing.
Your Unstoppable Brand explains:
- Why stories are important
- The benefits of marketing stories
- Examples of brands using stories
- Exercises to get you writing your own stories
- How to identify your ideal customers, and how to write stories that will appeal to them
- Ways to improve your stories
- How to build your brand with stories, including story elements that appear in your packaging, emails, testimonials, presentations, staff meetings, and more
- How to develop the story habit
Read Jennifer’s Story for the inspiration behind this book. You may see yourself in that story!
