Welcome! Are you thinking of starting an Encore business? Perhaps your business is already started and now you realize that your branding needs a boost? Either way, you are in the right place.
What is an Encore business?
Some call it Encorepreneurship. Others call it Third Act Careers. Or even retirement careers. The name doesn’t matter. It is early days in this rising wave of people over 50 starting a business. We’ll settle on the best name later. Right now we are busy getting the work done.
Who are these Encorepreneurs?
People over 50 with a career spent working for someone else. (By the way, this also includes work-at-home parents, male and female.) It doesn’t make any difference where you worked or who you worked for. But you worked under someone else’s rules. Usually money was the driving force. Your personal fulfillment was rarely part of the work equation.
But at this, the third act of your life, you realize that the equation is unbalanced without passion.
Be it a dog walking service, a new fitness app, a jewelry design business or a travel writing career, you deeply care about your idea. Perhaps it has been simmering for years while you worked your day job.
You may not need the money from the business or it may be an important revenue stream for your retirement. Either way, you won’t be starting a business unless it lights your fire. Mondays are no longer days to dread. Work is no longer a soul sucking, but necessary, part of your life.
Now you are free, and everyday is an opportunity to work on fulfilling your passion.
Unfortunately, passion alone does not make for a successful business.
But you know that, don’t you? That’s why encorepreneurs like you are flocking to local workshops in business planning. They are seeking out coaches and online resources to build their encore business the right way.
And, that is no doubt what brought you here.
You may have business experience. You may have many life and work experiences that will help you in your business launch. But you want to know how to attract (the right) customers, engage them and keep them loyal to you. You want to know how to get people to care about your business.
This is where Unstoppable Brand can help.
I know that Encore Entrepreneurs are optimistic, fun to work with and have a can-do spirit. But they are usually impatient. They have waited a long time to be in this space that allows them to do what they want. That means little times spent with formal business plans and marketing strategies.
So let’s get right to it shall we?
Unstoppable Brand is a philosophy and a system. It is built on the time-proven results of story. It is a system that can be used with any budget, any time frame and any size business.
Why Story?
Because telling stories are how humans have survived for thousands of years. We have used stories to save our fellow cave dwellers from poisonous plants and threatening animals. We have used stories to train our children in our cultural values. We have used stories to foster great social movements. We have used stories to build a space program to propel us to the moon and beyond.
Stories are the way the human brain thinks.
But we are not talking about funny stories, clever narratives or pure entertainment. We are talking about purpose-told stories that you will use in two essential ways:
- To instill in your mind exactly what sort of business you are creating and why.
- To attract your Meaningful Few and develop your tribe of people who want what you offer, share your values and care about you.
The journey of using story is enjoyable, rewarding and profitable.
Do not hesitate thinking you are not a storyteller. Or that you have no stories. Or no one wants to hear your stories. This is resistance talking and not the mindset of an Encorepreneur. You have passion that comes from a story, even if you don’t fully realize it right now. Your future customers are looking for a better future (which of course you are a contributor) and that is a story.
