Unstoppable Brand

Story-based Branding for Small, Solo and Encore Entrepreneurs

  • who I amAbout
  • welcome!Start Here
  • unstoppable brandThe Book
  • and workshopsPrograms
  • books & moreResources
  • current thoughtsBlog
  • questions?Contact Me
  • member areaLogin
    • Branding Sparks

Online Story Resources

 

Here are the online references mentioned in the book. These links plus many others are listed on my delicious.com page. Be sure to visit (and bookmark!) the page to see all the great online references for marketing storytellers.

Four Core Stories for Every Business
John Jantsch’s great article on the four core stories you must write: passion, purpose, positioning and personality. This is the perfect place to start your story creating journey.

Zappos Culture Book
Zappos Culture Book
Get a free copy of this book written by Zappos employees. Full of photos, quotes, and employee stories. Not everyone is right for the Zappos’ culture, but it won’t take long to figure that out when looking at this book.

Online Archetype Quizzes

  • marketingideas101.com/branding-101-discover-your-brand-archetype-quiz/
    Take this free, easy, online quiz and they will email you the results.
  • www.proprofs.com/quiz-school/story.php?title=brand-archetypes#
    Twelve questions about your company. It will immediately return your archetype.

12 Major Archetypes

  • www.inspectorinsight.com/archetypes/
    Review of the 12 major archetypes. Interesting comments, examples, and quotes.

Brand Metaphors Kit: Brand Metaphors 101
fortyagency.com/resources/brand-metaphors
A free downloadable 10 page PDF of branding and metaphors.

Tiny Habits
BJ Fogg, PhD has created a great free online program to help you learn how to create new (tiny) habits. Signup and enjoy a week of developing 3 habits

Blogs on Writing

  • www.copyblogger.com/
  • www.dailywritingtips.com
  • www.marketingwords.com/blog/
  • thestoryoftelling.com/blog/
  • www.enchantingmarketing.com

 

 

Resources Menu

  • Are You a Bumper Car Marketer?
  • Books
    • Books on Brand Archetypes
    • Books on Branding through Stories
    • Books on Building Good Writing Habits
    • Essential Writer’s Reference
    • Books on Story
    • Too Important to Ignore
    • Books on Writing Techniques
    • Books on Your Ideal Customer
    • Books on Encorepreneurship
  • Online Story Resources
  • Productivity Tools
  • Storytelling Videos

    Contact Us

Unstoppable Brand ™
Part of The 10X Group
725 College Avenue, Suite 1
Santa Rosa, CA 95404

Phone: (707) 291 7046
jwentworth@
unstoppablebrand.com

    Get The Latest Story News

                  Newsletter

Newsletter Create your Unstoppable Brand with with tips from my free newsletter.
Click to join.
  • About
  • Are You an Encorepreneur?
  • Start Here
  • Client Stories
  • Programs
  • Storytelling Resources
  • Blog

© 2023 Janet Wentworth | The 10X Group

Privacy Policy