Here are the online references mentioned in the book. These links plus many others are listed on my delicious.com page. Be sure to visit (and bookmark!) the page to see all the great online references for marketing storytellers.
Four Core Stories for Every Business
John Jantsch’s great article on the four core stories you must write: passion, purpose, positioning and personality. This is the perfect place to start your story creating journey.
Zappos Culture Book
Zappos Culture Book
Get a free copy of this book written by Zappos employees. Full of photos, quotes, and employee stories. Not everyone is right for the Zappos’ culture, but it won’t take long to figure that out when looking at this book.
Online Archetype Quizzes
- marketingideas101.com/branding-101-discover-your-brand-archetype-quiz/
Take this free, easy, online quiz and they will email you the results. - www.proprofs.com/quiz-school/story.php?title=brand-archetypes#
Twelve questions about your company. It will immediately return your archetype.
12 Major Archetypes
- www.inspectorinsight.com/archetypes/
Review of the 12 major archetypes. Interesting comments, examples, and quotes.
Brand Metaphors Kit: Brand Metaphors 101
fortyagency.com/resources/brand-metaphors
A free downloadable 10 page PDF of branding and metaphors.
Tiny Habits
BJ Fogg, PhD has created a great free online program to help you learn how to create new (tiny) habits. Signup and enjoy a week of developing 3 habits
Blogs on Writing
- www.copyblogger.com/
- www.dailywritingtips.com
- www.marketingwords.com/blog/
- thestoryoftelling.com/blog/
- www.enchantingmarketing.com
