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Books on Your Ideal Customer

 

image-spacerResonate: Present Visual Stories that Transform Audiences. Nancy Duarte. John Wiley and Sons, Inc. 2010. This is a book about doing presentations rather than stories. However, the opening chapter is on Resonance and other chapters discuss myths, movies, heroes, and other topics important for story creation.

 

 

image-spacerThe Brain Audit: Why Customers Buy and Why They Don’t. Sean D”Souza. Psychotactics Ltd. 2009. Good book for all marketers on understanding what prevents people from making buying decisions. One chapter is on how to identify Ideal Customers.

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Phone: (707) 291 7046
jwentworth@
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