Resonate: Present Visual Stories that Transform Audiences. Nancy Duarte. John Wiley and Sons, Inc. 2010. This is a book about doing presentations rather than stories. However, the opening chapter is on Resonance and other chapters discuss myths, movies, heroes, and other topics important for story creation.
The Brain Audit: Why Customers Buy and Why They Don’t. Sean D”Souza. Psychotactics Ltd. 2009. Good book for all marketers on understanding what prevents people from making buying decisions. One chapter is on how to identify Ideal Customers.
