Marketing Success through Stories Workshop
You know there are people who need what you offer. What if you could convey ? If you knew how ? A clear path to engaging your ideal customers and turn them into raving fans? What if you could do this in 3 weeks? Well, you can. The Marketing Success through Stories is a 3-session hands-on and interactive journey into the power of story to engage your ideal customers.
Session | 1
In Session 1 we begin our story journey by defining a story in a way that is fool proof—people will be interested in what we are saying, they will understand and they will remember it. We analyze examples of great marketing stories and what makes them so effective. We define the basic stories every business should have, and then we learn how to easily start writing a story by using the simple story skeleton.
Session | 2
In Session 2 we discuss how to improve our stories by focusing on what will be attractive to our ideal customers and how our stories will differentiate our business from the competition.
Session | 3
In Session 3 we move from having individual stories to building our unique brands. Our stories will not exist in isolation but will be supported by word choices, visual elements (logos, colors, design elements), other sensory elements (fragrance, flavor, texture, sounds). Effective story-based brands live their stories; stories are not just a veneer on their marketing materials. We discuss all the opportunities we have to really live our stories and attract the right customers.
This interactive 3-part series uses many examples of large and small businesses that use stories. We discuss their successes (as well as their shortcomings) in order to understand the power of stories.
The course is accompanied by the book Your Unstoppable Brand: the practical guide to engaging your ideal customers through the power of stories.
Who Should Attend?
This Marketing Success through Stories is perfect for someone new to marketing storytelling who wants to learn the basics and get a feel for how it might improve their marketing. This workshop series gives you the overview. After completing these 3 sessions you are ready to start writing and implementing your stories.
Contact us for the next scheduled workshop series or how to arrange for a workshop in your area or for your business.
Perfect combination of energy, enthusiasm and insights.
“I’ve been very fortunate to work with Janet Wentworth as my business coach. She brings not only valued experience but also vibrant energy and enthusiasm to the task at hand. When I’m struggling with a particular marketing problem, she always has the perfect insight and tool to keep my project moving in a forward direction. I highly recommend Janet for assistance with any project that requires creative and marketing know-how. ”
Just like the title of her book, “Your Unstoppable Brand,” Janet is unstoppable!
Jeannie Thomas, Mobile Notary
