Delight your customers and they will come back again and again . . . and bring their friends.
These fans are your sticky customers. And as a business owner you want more of them.
Do people they smile when they hear your name? Do they grimace thanks to the last encounter with your customer support? Or it is just an indifferent “meh”?
Those varying reactions don’t just happen. They are the result of things you have done or not done. If your goal is to attract sticky fans who are loyal repeat buyers and who tell their friends about you, you need to create the experience your customers crave.
The way to do this is to understand what will delight them.
Delight? Some customers will be delighted by feeling empowered. Others by feeling smart. Or sexy. Or have a sense of belonging. Maybe it is status. Maybe it is strength. Maybe they want to feel sophisticated. Or perhaps they yearn for simplicity. No matter what your business, when you feed that feeling, you create delight.
But how do you feed the feeling? How do you design a sticky experience?
It isn’t just visual design, like logos and colors, but the intentional creation of this feeling. A recipe for your brand. All the things you say and do. How you look. Your signature sensory elements, Your sacred words. Your rituals.
Incorporate these six ingredients and your customers will be delighted.
That is where the creative potential of a coloring exercise comes in. If you just try making a list of things you can do, like offering loyal customers a discount, or have a signature candle scent in the office or a special greeting, you will just scratch the surface of your possibilities.
Coloring puts you in a meditative state where you can free your mind to discover new ideas and connections. Add questions for a guided reflection and you have the perfect environment for maximum creativity.
So grab some crayons and start coloring your way to an Unstoppable Brand!
