You know bumper cars, that carnival ride where you are skidding around the floor, running into other cars, they are aiming for you, you bounce off them, then hit the wall, get turned around and never have control of your car?
Does this sound like your marketing? You do not have a consistent look to your marketing materials because you are using free Web site software with their limited design choices and your business cards were free from a printer with a different set of themes and colors. You get free advice from a neighbor or colleague and try their suggestions. You hear everyone needs a Facebook page so you spend hours working on yours but still only have a few friends (and your mother) as fans.
You are always starting from scratch. Every ad, flyer or brochure starts with a blank sheet of paper plus a lot of angst — and procrastination. Why is this so hard?
Bumper car marketing is hard work because you are out of control
You have no system for efficiency, no vision for your marketing to test and evaluate new ideas, no set of guidelines or templates to easily create new marketing pieces.
Bumper car marketing is also a result of not being clear about your Meaningful Few and staying focused on what they want. It is so tempting to think that everyone is our customer, when it is so much more effective to focus on the special customer that can become a raving fan.
Are you ready to get out of your bumper car? Ready to bring clarity and consistency to your marketing? Ready to delight your ideal customers? Ditch the bumper car and get on the zip line to marketing success.
The Unstoppable Brand system requires no marketing experience, just a passion for your business. It is perfect for the encore entrepreneur with work and life experiences, zeal and a can do attitude. Someone eager to start a business based on their values and ideas.
If you are an encorepreneur with a passion for your business but are struggling with DIY marketing, you are at the right place. Learn why stories are the best (and guaranteed) method to attract your ideal customers and turn them into raving fans. The Unstoppable Brand method will show you how.
Unstoppable Brand was developed for the small/solo business owner. One who is strapped for time and money. Someone who isn’t trying to build the next Starbucks. Marketing plans are developed for companies who big ambitions. The beauty of the Unstoppable Brand approach is it works for anyone because it gives you a framework and process and let’s you choose how you implement the elements. You can scale up the system as your grow.
It is built around the Arthur Ashe philosophy of “Start where you are. Use what you have. Do what you can.”